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Production Primer

VIDEO PRODUCTION PHASES

Here’s what you need to know about the PRODUCTION process. There are three phases that take your video presentation successfully from concept to completion:

 

PHASE 1: PRE PRODUCTION

This initial phase lays out the blueprint for all aspects of the production.

* PRODUCER FEE: overall project coordination including

  • Client/vendor meetings
  • Developing production budget
  • Creating production timeline (developing the shooting and editing schedule)
  • Negotiating rates for camera crew
  • Determining production equipment requirements
  • Negotiating rates for graphic designers/animators
  • Negotiating rates for post facility & editor
  • Arranging location travel, transportation, meals, accommodations

 

* WRITER FEE:

  • Creative and concept development
  • Script formatting
  • Research
  • Script outline
  • Storyboards
  • Script writing/editing

 

* DIRECTOR FEE:

  • Site surveying
  • Developing visual scenes of the script including video footage, motion graphics/ animation

 

PHASE 2: PRODUCTION

Once we have a final working script in the pre production phase, production can begin.

* PRODUCER FEE:

  • Executing all aspects of production coordination (the shooting    phase of the process); The producer often works with graphic designers/animators to build motion or still graphics/animations during this phase

 

* DIRECTOR FEE:

  • Directs camera crew as to what to shoot and how to shoot it
  • Off-lines, that is, reviews all footage after the final shoot, then selects shots for every scene in the script

 

* TALENT FEE: either on camera, voice over narrator or both

 

* ALSO:

  • Location shooting (camera crew, equipment, props)
  • Stock footage/still photos
  • Make-up artist fee
  • Teleprompter operator/equipment fee
  • Crew meals
  • Miscellaneous fee for mileage if location is not local/ messenger/postage

 

 

POST PRODUCTION:

Once all the shooting and off-lining is complete, post production can begin.

* DIRECTOR FEE:

  • Directs all aspects of the on-line edit to execute both the audio and visual sides of the script
  • Chooses music/sound effects (this can be done by a sound designer as well)

 

* EDITOR/EDIT BAY RENTAL FEE:

  • Edits the final presentation
  • Creates specific file formats for use on client website, playback at events, etc.

 

*ALSO

  • Music selection and licensing fee